A designer with endless curiosity, transforming the ordinary into the extraordinary.
Building a Luxury Brand
It all begins with an idea. Creating a luxury brand within a larger company requires bold innovation while maintaining harmony with the parent brand. By thinking outside the box and crafting inspiring concepts, we bring excitement to everyday items and elevate the user experience.
Elevated Rebrand
Rebranding into a high-end designer label requires redefining the brand’s identity with sophistication and exclusivity. A sleek, visually captivating website redesign becomes key, offering a seamless, luxurious user experience. This elevates the brand's image and draws in discerning customers.
Simplified Store Locator
I overhauled an outdated Store Locator page by simplifying its design for both desktop and mobile platforms, focusing on intuitive navigation and ease of use. I streamlined the interface by reducing clutter, integrating a more efficient search function, and optimizing the map view for faster location discovery. The new design ensures users can quickly find nearby stores with minimal effort, enhancing both functionality and user satisfaction across devices.
Print Media
I have crafted designs for several prestigious magazines and diverse marketing channels. My work has been featured in renowned publications such as House Beautiful, Sunset Magazine, Elle Decor, Better Homes and Gardens, Food Network, and many others.
Print Media
Public relations events were a key component in launching our new brand. We sponsored a variety of high-profile events, including football games, Lowe’s store fronts, and multiple pop-up shops, all of which required a diverse set of designs across different mediums. Each event presented a unique opportunity to showcase our brand, and I was responsible for creating tailored visuals to ensure consistency and impact at every touchpoint.
