For the launch of The Mine and Lowe’s partnership, we unveiled a large, high-visibility storefront in the heart of Times Square. To make a bold statement, we designed and installed a variety of striking signage and print materials aimed at capturing the attention of passersby. The dynamic display was crafted to engage the crowds and ensure our brand stood out in one of the most iconic locations in the world.

A key feature in our Lowe’s store was interactive kiosks, allowing customers to browse and explore our entire digital catalog. We designed custom interfaces to create a seamless shopping experience that bridged the gap between in-store and online shopping.

In addition to the exterior displays and digital kiosks, we had a variety of signage throughout the store. We also integrated scannable tags on our products, allowing customers to easily shop online or explore similar items. Since many of the larger items were not stocked in-store, these features made it simple for users to arrange delivery or find alternative products.

Partnerships with interior designers were a frequent focus for The Mine, and I always designed with both our brand and the designer's vision in mind. We created signage, displays, and flyers that gave each event a unique personality, ensuring a seamless alignment between our brand and the designer’s style.

As part of our brand launch, we wanted to make a local impact and introduce ourselves to the community. We outfitted the UW Football Stadium with signage throughout the venue, distributed flyers, and even collaborated with a designer to create a cozy living room space where fans could sit and watch the game in comfort.